CONCEPTS DIRECTOR
Peter Vikström
Office \ Gothenburg, Sweden
Born and raised in Sweden, living in Gothenburg but working world-wide developing major sports presentations, concepts and designs as well as corporate events and well-established DJ.
With a background in the advertising and design industry as art director, Peter has created and conceptualized major events and sports experience around the globe. The cohesive concept, and uniting the experience for fans with branding and sound design, the constant chasing of goosebumps marks the corner stone of every new project.
As a former handball player in Sweden’s main division, the storytelling and movement of sports and how to emphasize every situation, are unique knowledge in the creation of the overall sports experience.
PERFORMANCE DIRECTOR
MARKUS ”FLOTHI” FLOTH
Office \ Vienna, Austria
Born in Europe, raised and educated in London, England – now based in Vienna, Austria. „Flothi” has the leading role of all our performances at our events. He is a wellknown international MC but also a lecturer for university degrees, an active TV and radio presenter as well as personal coach. Markus’ knowledge and voice brings every sport-, corporate- or society event to the next level.
No matter if in front of a massive crowd, on camera, or as workshop inspirer, his performances have engaged fans around the world in numerous European- and World Championships as well as 5 Olympic Games and Formula 1.
PRODUCTION DIRECTOR
PETER "WIKING" WIKLUND
Office \ Gothenburg, Sweden
”Wiking”, born and raised in the North of Sweden, town of Skellefteå, stems from the music industry, working and touring as a musician for 15 years developed into a booking agent and promotor.
As the owner and founder of Artistkontoret AB, since 2006, based in Skellefteå, Umeå and Göteborg arranging concerts and festivals with world-known artists. His knowledge of big productions, shows and festivals gives a unique angle of approach when turning the sports event into show and rememberable experiences.
